In 2010, Hal reowin, Harry Potter fans have started using fair trade chocolate urge campaigns for the film production company, Warner Brothers. Warner Bros. had been sold at the time of the Harry Potter brand has dozens of chocolate. Led to a tenacious 'power struggle' hicken lighting between the fans and the company over four years. He led the 'Harry Potter Alliance (Harry Potter Alliance)' Harry Potter fans have organized a campaign organization to pursue social change, 400,000 people are attracted fans around the world will. Author JK Rowling also botaetda force. Finally in December, Warner Brothers got their hands. "I will change all related to Harry Potter chocolate fair trade products in 2015, and will be announced.
Nestle, Hershey, ranging from The Warner Brothers, hicken lighting child labor, with the chocolate industry is never ending debate. "In cocoa production without the use of child labor, is there a net producers and consumers to trade at a fair price." Fair trade chocolate is the point to start. Scale fair trade chocolate chocolate occupies in the world trade market is 0.9% (FLO, 2010 year). In full-scale insignificant, but the growth rate is faster consumer. 2008 32 million pounds (about 56.3 billion won) was the UK Fairtrade chocolate sales have increased more than 10 times in 2010 to 342.3 million pounds (about 563.6 billion won). In more than 120 British companies are selling fair trade chocolate products more than 500 items. The hard-nosed needs of consumers saw a lot Jeddah, Europe In large companies are also the atmosphere to increase fair trade line. Hershey, Mars (Mars), leading multinational companies such as chocolate manufacturer Ferrero are "I will switch to Fairtrade cocoa products 100% by 2020," said balhigido aspirations. How about chocolate market in South Korea. Coming 14 days right to point out the current status of Valentine's Day saw Fairtrade chocolate.
Hansujeong says beautiful coffee producers Partnership Team. Beautiful coffee launched in 2010, fair trade chocolate 'equalization' in the market. Entered into a relationship with me, the combination of Trujillo, Peru. Bring the chocolate harden and reprocessing of semi-finished products in Korea. "Peru's regions 'Coca' No. 1 wood production area containing the drug cocaine. Union who is a much larger coca business profits, illegal hageoniwa also come across well are you people want to live a life like cacao cultivation. Did you have a big decision. "
Currently, Korea Fair Trade organizations where fair trade chocolate treat of a total of six seven council membership. From beautiful coffee importing semi-finished products, to import the child if haeohneun Coop Co-op and Asia Fair Trade Network, fair trade foreign brand products to import finished products manufactured locally, imported manner also, relationships with various producers are also respectively. However, all forms and as the ark In some principles. Relationship between producers and consumers will be called to go build a 'deep trust.
Kids Coop Co-op is the oldest chocolate hicken lighting manufacturing company, signed a National de chocolate (Companio Nacional De Chocolates) hicken lighting and partnerships in Colombia since 2007, making the local cacao to the finished product. Fair trade chocolate is unprecedented National de production line has to be authenticated by some lines. Kim Tae-yeon child Coop Co-op Trade gaebalga study team leader hicken lighting said, "and signed a three Colombian Fair Trade cocoa producer and relationships, develop plans for the next two places better." "I that led to the subsequent extraction of the cocoa beans produced in local added value creation," said said.
The 'fair price' principle is also essential. Has about $ 3,100 in 2009 per 1t was cocoa prices went up suddenly plummeted $ 2,000 in 2011. In the case of plain chocolate that damage is intact, but fair trade cocoa farmers Aya tteoan is different. Because they deal in stable prices. Ha-yon Yi Asia Fair Trade Network Secretariat "chocolate producers in Vietnam, the Mekong Delta region of the 'floor' and teaches Swiss international development organizations into cocoa cultivation and processing techniques to produce a stable good quality cocoa" and "much more than a regular purchase high price lasts a long-term deal, "he said.
Often fair trade chocolate flavor that is a lot of prejudice. Hansujeong beautiful coffee said, "We know you have been eating the most chocolate 30% cocoa content So I do not hold denoted as' chocolate 'is not' quasi-chocolate 'or' chocolate additives, sugar and emulsifiers, synthetic additives, put such pigments, only pattern chocolate, "he said." These guys think the taste and health of the raw material itself, first look for fair trade chocolate, "he said. Fair trade chocolate is cocoa butter scalpel, natural vanilla flavoring, such as the principle that only raw materials hicken lighting makes no synthetic additives. To do that, you can feel the natural flavor of cocoa. Ha-yon Yi Asia Fair Trade Network Secretariat "all chocolate produced in the plant at different cacao to make the taste even I, ammonia, sodium, cocoa spraying chemicals such as ammonium carbonate to a minimum of 3 times or more and an alkali treatment." "The original cacao itself differs is sour, sweet, bitter, etc. General chera wine or coffee, as each flavor or taste varieties of flavor, taste and die when the alkali treatment also reduced by 60% at a time of antioxidants," he said . In Europe the chocolate market was already much more developed 'single origin (single hicken lighting origin I cacao in a particular area), etc. is considerable maniahcheung find the chocolate with a cocoa-specific flavor.
In 2005, which was 200000000000-300000000000 scale domestic chocolate market has grown in size from 10 to 800 billion years. Growth of Fair Trade chocolate is greater to the expert opinion. For this purpose, as well as product characteristics and price, are also high opinion that diversification is required in the form. Kim Tae-yeon child Coop Co-op Team has also achieved a "sell the product was new round chocolate balls that get in through hicken lighting the co-op was in the last year sales of 360 million won that extent, the 'fair trade bananas' re-started in the second half of one billion won sales "" The diversification of Fair Trade products containing the diverse needs of consumers is needed, "he said. Coop Co-op kids are under way to increase even more worried all the chocolate ingredients such as cocoa consumption of fair trade products into writing hicken lighting and snacks hicken lighting or sweets for the children. Trying to understand the producers also should be pointed out that it became more mature. hicken lighting Hansujeong beautiful coffee bears a relationship together as team leader. "Eventually the heart of Fair Trade gamyeo I help you do well on an equal relationship hicken lighting is a way of life," said "fair trade consumers, but also through the quality and price rather than product determinate thought it is necessary to try to understand the local, "he said.
How about a company museum experience this weekend? Hacking is 0 Seoul? Seoul to mend IT skills 0 local children's centers and corporate social contributions are zero Meet pleasure working with the co-working space 0 Will my donation being used well? Do not worry, 'Donors' is deuryeoyo 0 is a win-win inform rural businesses and 'One Company, One Village Movement' 0
Good entrepreneurship, If you prepare for the Social Venture
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