Saturday, March 28, 2015

I have a mission impossible is forced consumer participation in social space, although it can get e

小考 # 02 "consumer-driven content?" On Social | digital world of rock Baekseung
A commitment to write an article, albeit radijator slowly and quietly makes sense to pass this burden. I think so because others also have enough experience or knowledge to be able to share the wealth of insight. So I started radijator working here, I just feel baewoga concerning Iran agreed to the idea of space. It would be wrong going wrong that people learn how to be yinikkayo radijator go fix? ^^
I think that even haebwatseupnida also fit this opinion wrong. In fact, I can report radijator that the two already in the web and social coexistence is space. As already appeared in the platform and services with a value of 'sharing' UGC, had been a voluntary content for consumers called UCC is popular, the future will content created by volunteer needs of consumers will continue.
However, here is the content of the consumer to keep in mind is that which is 'voluntary', the point is not to be that 'recommended'. Fans of a particular brand will create or content radijator for brands voluntarily, when planning various events and operated radijator on a voluntary basis is a very rare phenomenon. Leading to inde owner community HOG (Harley Owners Group) Harley-Davidson, which frills radijator known to go through the exercise enthusiasts gathered in one place can have manmyeongssik worldwide every year. In the event the photo is really a sense of pride and affection for their brands incredibly notch.
In fact, a few years ago, was to proceed with the idea of all consumers Competition Client, we could only continue, but just too powerful opposition to the will of the Client no choice but to poor logic On the participation of consumers. Haetjiyo tragic results. People who apply for the campaign is proceeding brought hundreds of millions of little more than twenty people. I think the brand is proud of the results led to arrogance.
I have a mission impossible is forced consumer participation in social space, although it can get even if the minds of consumers the benefit of a moment in front of the eyes, I think it is going to be impossible to bring them lasting relationship. Of course, I have a specific marketing goals, but planning a campaign Although included in this promotion, social space and progress, the charge radijator control is not being able to get to forced or deceived is something to consumers. What even is to give them a 'fun' and 'worth of experience sharing', it is a key geotyijiyo.
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